Jojo Pada, is the Founder and President of Ignition PR, a premiere Gospel/ faith-based PR and Marketing company. Pada, is an industry veteran with over 18 years of entertainment PR experiences. Previously the VP of Publicity at Light Records and Sr. Director of Publicity at Verity Records, Pada spent 10 years learning, dominating and crafting press campaigns in the Gospel industry. Over the years she has worked with a number of artists such as Mary Mary, Donnie McClurkin, Shirley Caesar, Fred Hammond, Marvin Sapp, Israel Houghton, Deitrick Haddon, Judith Christie-McAllister, Hezekiah Walker, VIRTUE, Commissioned, Daryl Coley, Dawkins & Dawkins, Richard Smallwood, Cheryl Coko Clemons, Kim Fields, JJ Hairston & Youthful Praise, Damita Haddon, Melinda Watts, Gail Holmes, William McDowell and a host of others. She carries a wealth of practical experience and an acute awareness of the Gospel/faith-based marketplace.
Prior to finding her place as a key player in gospel music, Pada worked for the Motown Cafe theme restaurant chain where she honed her skills and made necessary connections within the entertainment industry and at major media outlets. She was responsible for all celebrity-related events at the chain's flagship location in New York City and contributed heavily to the star-filled gala openings in Las Vegas and Orlando, FL.
She began her career at the prestigious Terrie Williams Agency, immediately after she graduated from the University of Southern California in 1994 where she started out as an intern for Ms. Williams. Pada stayed on to eventually move into an Account Executive position where she managed the press campaigns for the NBA Players Association; American Legacy Magazine; Emmis Broadcasting; Discovery Network and Essence Magazine & the Essence Music Festival. Her time at The Terrie Williams Agency proved extremely useful as she continues to use fundamental lessons learned during her tenure.
Pada was honored by the National Association of Black Female Executives in Music & Entertainment in 2007 receiving the Record Label Executive of the Year Award for her contributions at both Light & Verity Records. Ignition PR is currently working on aggressive press and marketing campaigns for leading independent Gospel labels and artists. Over the last few years, Pada has built Ignition PR to be among the top independent gospel/faith-based PR companies and was named by Root Magazine in 2012 and 2013 as one of the Top 20 Power Players in Gospel. Pada was also recently honored in 2013 at the Stellar Women of Gospel Awards.
She has contributed to the successful campaigns for VaShawn Mitchell, James Fortune, Isaac Carree, Mary Mary and Israel Houghton & New Breed. She continues to be involved with family-oriented film projects and working to launch various TV concepts including Pada’s own reality-TV show.